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商品編號： F1410C 出版日期： 2014/10/01 作者姓名： Ma, Jingjing;Roese, Neal J. 商品類別： Marketing 商品規格： 2p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
New research shows that comparative ads and ""Ours is the best!"" product positioning can backfire, because they activate something known as the maximizing mind-set, which leads people to regard anything that''s less than perfect as a waste of time.
涵蓋領域：
Advertising;Product positioning;Consumer psychology;Customer satisfaction
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